Mike Readman

Mike is a 25 year veteran in the global media agency business. He pioneered the development of Universal McCann in CEE in the mid 90’s, spent time on the client side with CPW/Nestle then undertook the leadership of Publicis Group Media in the MENA and then CEE region. Mike has long experience and deep understanding of global agency requirements in emergent markets and client expectations.

He has set up new operations in emerging markets, built affiliations with existing operations and overseen the building of local teams, processes and structures to build successful business representing global media agencies.

In late 2013 Mike established and now leads his own Media Management Consultancy, based in the UAE, in order to re-focus and expand his activities in network building in emergent markets